Rainbows is the perfect way to send a heartfelt thank you. It was originally created as a thank you to all of the key workers who have risked their lives during the coronavirus crisis to keep food on the shelves, treat the sick and protect the vulnerable. The staff of the NHS as well as the millions of other key workers who helped keep the lights on during a difficult time.
The animation was created using stop motion, where each frame of the film is a photo stitched in sequence to give the feeling of movement. It is one of a series of cards called Britain by Bike, which tells the fantastical story of four cyclists travelling from Land’s End to John O’Groats. Britain by Bike was created by the sister company of 2050.cards, London based animation studio Sentio Space, with 8 different artists involved in bringing the piece to life.